Research insights
A clearer understanding
of market research.
Practical guides to planning a research brief, interpreting findings and working across languages.
Market research in Dubai and the MENA region
A clear brief starts with the decision you need to make.
Read the guideRESEARCH GUIDE
Qualitative research support: from discussion guide to report
Make every stage of the project useful.
Read the guideRESEARCH GUIDE
Social listening for brand and competitor research
Understand public conversations in context.
Read the guideRESEARCH GUIDE
Translation and transcreation for multilingual research
Preserve meaning across languages and audiences.
Read the guideFrequently asked questions
Before we begin.
What services does MRS provide?
MRS offers consumer research support, social listening, content writing, translation and transcreation, video production and subtitling, and digital development. Each service has a dedicated page with the support available.
Does MRS work with companies and research agencies?
Yes. MRS supports research agencies and businesses, with a scope tailored to the project. Support can cover a specific stage or a broader set of deliverables.
Where is MRS based and which markets does it support?
MRS is based in Dubai and works online with agencies and businesses worldwide. Its multilingual network brings regional expertise to international projects. Target markets and the support available are agreed for each brief.
Which languages can MRS support?
English, Arabic, French, Spanish, Hindi and Urdu. Specialists are selected around the subject, audience and project needs.
Can MRS support a small project or a tight deadline?
Share your objectives, deliverables and deadline. Ketty will confirm the appropriate scope, team and availability for your project.
What should I include when requesting a proposal?
Include the business question, target markets and audiences, required languages, expected deliverables and timeline. An early brief is enough to begin discussing the scope.
Who will be my main contact?
Founder Ketty Azzam leads client relationships and personally supervises projects. You can reach her by email, telephone or WhatsApp.
How do I contact Ketty on WhatsApp?
Use the WhatsApp enquiry button to open a conversation with Ketty at +971 56 132 9026.